Utility teamed up with the folks at Shine and Polish to create a in theater bumper for sound pioneer, DTS. They set out to launch a product to transport listeners into a new dimension of sound and needed an equally captivating visual experience to take viewers on the journey.
When coupled with the cacophonous sound design, the piece creates a lifelike journey, engaging visual and auditory senses in an immersive and heightened experience. The spot airs in theaters to remind moviegoers to listen.
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Students are faced with a lot going into their freshman year of college and designing their first dorm room shouldn't be part of that. Just enter you're social handle and Target will scrape your feed and instantly show you your dream dorm room.
In 2014, I set out to design something that wasn’t made out of 1’s and 0’s or Photoshop. I had spent my childhood rummaging through my fathers garage, making “jetpacks” and replica Back to the Future DeLorean’s out of wood and old metal car parts. I wanted to get back to that type of fun. With neither product engineering experience nor even a semblance of sewing skill, I set out to learn how to design in a different medium and I’ve been making and designing canvas bags ever since.
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$1 doesn't buy you anything these days, except at Taco Bell where the Dollar Cravings Menu turns tiny budgets into big food bankroll. Knowing this, we decided to drive the point home by turning everyday American greenbacks into lottery tickets that could win you Taco Bell for Life.
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"Sweet Dreams" is the launch of the all-new Kia Optima, the midsize sedan that boys would dream of if boys dreamed of midsize sedans. Directed by Lance Acord.
Like us, Ratchet & Clank love two things: weapons and destruction. Our TV spot struck a balance between the two as we juxtaposed Ratchet’s want on destruction with the beauty of his PS3 powered world. We worked closely with Digital Domain to choreograph this little dance of destruction.
Getting a burrito from a burger place? That’s like ….. playing fetch with a cat or buying a comb for a bald guy.
To promote Taco Bell’s new Breakfast Burrito, we questioned the logic of getting a burrito from our main competitor by introducing the #ThatsLike digital campaign. We asked fans to generate ridiculous #thatsLike scenarios and tweet them to us. We then turned the best ones into animated GIFs. The real-time campaign was an immediate success, tripling traffic to Taco Bell's Twitter page and adding hundreds of new followers.
After rounds of concepting ideas for the launch of the Kia Soul, we realized that no matter what the execution we had a very simple message -- We’re all going from Point A to Point B, but we’re just suggesting there’s a new way to do it. We took that message to heart. Instead of the normal brash, balls-out advertising treatment that cars usually get, we decided there might just be a new way to market to our young target as well. In keeping with that basic thought, we designed a non-traditional brand initiative to complement the launch’s fundamental idea. We created the Soul Collective, which sent Souls on tour with Santigold, MGMT and other sweet bands to play free shows across country, we set up a six-part web series on Youtube, we invented an interactive web game, and we watched as hamsters actually became cool. And ultimately, we constructed the relationship between music and the Soul that would play out for the next six years.
Tomodachi Life is a game that lets kids (and non-kids) turn the people in their lives into unpredictable weirdos worthy of their own episode of Jerry Springer. So what better way to advertise the game than give kids their own talk show to highlight all the insanity that happens when they turn their friends, family, and celebs into Miis and set them loose.
Print campaign for the Kia Optima Limited with panoramic sunroof. Featured in D&AD Annual.
